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Barilla with the support of an Italian breeder (PSB) , has developed a high quality variety of durum wheat, called Aureo and cultivated in Italy, that is similar to the Alamo variety cultivated in the desert area of the United States South-West. For its qualitative characteristics the Aureo is replacing the Alamo, produced in the United States. Since in that area the irrigation is the principal way to get water, this project lead to a large reduction of durum wheat water footprint, especially regarding the blue water.

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