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Voluntary standards and certification can contribute to a change in water management practices at the farm and factory levels. Through market benefits, certified companies would be incentivized to improve their production techniques. Some existing voluntary standards and certification require compliance with a number of rules aiming at the protection of water rights and resources, both from a quantitative and a qualitative perspective. Credible standards shall be developed through a multi-stakeholder dialog and consensus building, as prescribed by ISEAL Codes of Conduct and include strict implementation systems (chain of custody management, rules for accreditation and certification, communication and claims).

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