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copyright Tierra Ingognita (Haïti)copyright Tierra Ingognita (Haïti)

WATASOL is a way to deliver safe water to ‘bottom of the pyramid’ customers. The WATASOL approach has two thrusts. First, it produces an active chlorine solution locally with Antenna Technologies’ WATA electro-chlorinators and quality control tools. Then, it promotes the product and its uses through innovative marketing approaches. These innovations are also a solution, to two key challenges of: a) affordability, in making the products affordable and selling them at very competitive prices and b) health education, in persuading people who are not aware of the dangers of drinking contaminated water to change their behaviour.

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