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Strategic Communication as a tool for Stakeholder Ownership in Efficent Service Delivery in Nigeria: A case Study of Ogun State Water Corporation, Abeoukuta Nigeria and Cross River State Water Board Calabar Nigeria

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The idea is to achieve positive behavioral change in our customers and stakeholders toward our products and services. Specific Objectives • To increase the percentage of consumers who associate specific features, benefits or advantages with our water and are willing to pay for it. • To Increase the number of consumers who desire and prefer our water • To achieve increase in the percentage of consumers who have never used our water to try it • To increase the percentage of consumers who carried out positive word of mouth • To increase the number of brand loyal customers. Strategic Communication could serve as the required tool to ensure the true integration of all stakeholders at basin levels under an IWRM regime.

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Promote and implement human rights to water and capacity building of local communities and civil society

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This solution is a strategy for disseminating and awareness of the implications of the human right to water and capacity building of communities to exercise their right before local authorities, as part of the programme of strengthening civil society to contribute to sustainable water and sanitation at Mexico through its participation in the design, implementation and monitoring of public policies relating to conservation and water management.

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